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https://www.decorativecollective.com/dealers/ljw-antiquesA real statement piece of early automobilia. This 6ft wide x 3ft high "SHELL" enamel sign is bold.
Founded in 1907, Shell is one of the founding fathers of motoring and they started as an amalgamation of two even earlier companies... The Shell Transport and Trading Co. was founded by two brothers in England in 1897 and the Royal Dutch Petroleum Company was founded in 1890 to develop an oil field in North Sumatra. The two companies merged in 1907 - a move instigated by the need to compete globally with Standard Oil. By the end of the 1920s Shell was the world's leading oil company producing 11% of the total crude oil supply. In 1932 Shell merged it's UK marketing operations with those of British Petroleum to create Shell and BP - a company that traded until the brands separated in 1975.
This particular example is likely to date to the 1930s and was produced by J. Bruton & Sons of Palmers Green. It's survived the decades in relatively decent order for such a large + weighty piece. There is enamel loss and surface scratches across the whole sign, but nothing that affects it's legibility. The colours remain good and there's a reasonable surface gloss. All of the original mounting holes are present and it displays well.