Shell Petrol, Enamel Flange Sign
Stock No
2757
2016
- £580.00
- €670 Euro
- $774 US Dollar
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Item Description
A lovely, early piece of automobilia - this "SHELL" double-sided enamel flange sign dates to the 1920s/'30s and was produced by the London enamelers; Bruton of Palmers Green.
Founded in 1907, Shell is one of the founding fathers of motoring and they started as an amalgamation of two even earlier companies... The Shell Transport and Trading Co. was founded by two brothers in England in 1897 and the Royal Dutch Petroleum Company was founded in 1890 to develop an oil field in North Sumatra. The two companies merged in 1907 - a move instigated by the need to compete globally with Standard Oil. By the end of the 1920s Shell was the world's leading oil company producing 11% of the total crude oil supply. In 1932 Shell merged it's UK marketing operations with those of British Petroleum to create Shell and BP - a company that traded until the brands separated in 1975.
These flange signs were designed to stick out from the wall at a 90 degree angle - making them easily visible when approaching the garage. This example has survived the decades (the best part of a century in fact) in reasonable order. It's flange remains present and functional. Both sides have encountered some hard knocks and subsequent enamel loss - this appears to have happened fairly on in the sign's life as the exposed metal has developed a gentle shine over the years. The enamelled surface has lost it's sheen and the red enamel layer has muted a little, though generally the colours remain vibrant and the piece displays well.
It measures 61.5cm (2') wide x 38cm high and the flange is 5cm deep.
Item Info
Seller
Seller Location
London, London
Item Dimensions
H: 38cm W: 61.5cm D: 5cm
Period
1920s/'30s
Item Location
United Kingdom
Seller Location
London, London
Item Location
United Kingdom
Seller Contact No
+44 (0)7703104788
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